24 Top Celebrity Alcohol Brands Worth Trying
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Being a celebrity comes with many perks - one of which is influence. Celebrities use their influence to venture into other industries outside of film, music, or sports because it will most likely make their brand known to the public quickly.
One of the most booming industries is the alcohol industry, so it’s no wonder why many celebrities entered it. While celebrity spirits seem gimmicky initially, you’ll be pleased to know that some are born out of love or passion for alcohol.
This results in drinks that genuinely taste good and are worth it. Whether you like wine, whiskey, tequila, and others, the top celebrity alcohol brands got you covered!
Our Top Picks
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Best Overall: Casamigos Tequila and Mezcal - George Clooney Runner-Up: Aviation Gin - Ryan Reynolds Best for Meat Dishes: Lagavulin Offerman Edition Whiskey - Nick Offerman Most Distinctive Bottle: Crystal Head Vodka - Dan Aykroyd Best Sweet and Smoky: Wild Turkey Longbranch Bourbon - Matthew McConaughey Best Artisinal: Dos Hombres Mezcal - Aaron Paul & Bryan Cranston Best Tropical: SelvaRey Rum - Bruno Mars Best Small Batch: Teremana Tequila - Dwayne “The Rock” Johnson Best Sustainable: Renais Gin - Emma Watson Best for Light Meals: Maison No. 9 - Post Malone Best for Rum Cocktails: Bumbu Rum - Lil Wayne Best Flavor Selection: Cîroc Vodka - Sean “Diddy” Combs Best Artistic: Heaven’s Door Whiskey - Bob Dylan Best Clean Taste: King St. Vodka - Kate Hudson Best Agave Blend: Villa One Tequila - Nick Jonas Best Rich Flavors: D'Usse Cognac - Jay-Z Best Fruity: INDOGGO Gin - Snoop Dogg Best Blended Wines: Invivo X, SJP Wines - Sarah Jessica Parker Best Caribbean: Ten To One Rum - Ciara Most Diverse: Codigo 1530 Tequila and Mezcal - George Strait Best Light: VDKA 6100 Vodka - Robert De Niro Best Californian Wines: Wade Cellars Wines - Dwayne Wade Best Delectable: Black Irish Cream Liqueur - Mariah Carey Most Unique: Singani 63 - Steven Soderbergh |
1. Best Overall: Casamigos Tequila and Mezcal - George Clooney
George Clooney and Rande Gerber in a tequila plantation - Image by The Spirits Business
“George Clooney and Randy Gerber were searching for the best tequila in Mexico but couldn't land on the right one, so they made their own for themselves and their friends and family. But they were buying so much that they had to get a license.
Years later, they sold the company for $1 billion. Beyond the cool back story, their tequilas are really, really good,” reports Cara Campbell, food blogger/cocktail enthusiast behind The Gourmet Bon Vivant.
“The Blanco is crisp and super sippable, while the Reposado and Añejo tequila have more complex profiles. We always have a bottle of Casamigos in our home bar, and we recommend it to our friends and family since their easy-drinking personality makes it great for newbies!” she adds.
Country of Origin: Jalisco, Mexico | ABV: 40% | Offerings: Blanco, Reposado, Añejo, Mezcal
Related: Types of Tequila
2. Runner-Up: Aviation Gin - Ryan Reynolds
Aviation Gin was originally founded by Christian Krogstad and Seattle bartender Ryan Magarian. It gained an extra dose of star power when actor Ryan Reynolds bought a stake in the brand in 2018 and became an ambassador.
Reynolds' claimed that Aviation is the best-tasting spirit he’s had, and being involved in growing the brand is among his most satisfying projects. While Diageo purchased Aviation in 2020 for $610 million, the Deadpool actor still has an ownership interest in the brand.
Aviation gin has quickly become a favorite among gin enthusiasts and cocktail aficionados. What sets it apart from traditional London Dry Gins is its unique blend of botanicals that is perfect for a Martini and other gin cocktails.
Country of Origin: Oregon, United States | ABV: 42% | Tasting Notes: Juniper, lavender, cinnamon, cardamom, floral, orange
Related: How Is Gin Made?
3. Best for Meat Dishes: Lagavulin Offerman Edition Whiskey - Nick Offerman
Nick Offerman holding a bottle of Lagavulin whiskey - Image by Fortune
Lagavulin, one of Scotland's oldest and most popular distilleries, collaborated with Parks and Recreation star Nick Offerman in 2019 due to the actor’s love for the brand, particularly its 16-year-old Scotch. The brand was even shown as Ron Swanson’s favorite Scotch in the show.
For now, there are only three Offerman editions, each with unique flavor profiles and stories. The first is an Islay single malt Scotch, while the second is finished in Guinness casks.
Their latest creation is an 11-year-old single malt Scotch matured in red wine and bourbon casks. It is intended to be paired with grilled steaks with its amazing flavor profile, including red fruits, vanilla, salty brine, and Lagavulin’s signature peat.
Country of Origin: Islay, Scotland | ABV: 46% | Offerings: Islay Single Malt, Guinness Cask Finis, Charred Oak Cask
Related: Scotch Whisky Regions
4. Most Distinctive Bottle: Crystal Head Vodka - Dan Aykroyd
Dan Aykroyd holding up a Crystal Head vodka - Image by Total Wine
Seeing the crystal skull-shaped vodka bottle is not new, but it remains to be iconic. In 2008, comedian Dan Aykroyd and artist John Alexander combined their creativity and created a pure, premium, kosher-certified drink with no additives.
Alexander designed the bottle with the Aztec legend of crystal skulls as inspiration, which has been associated with life, power, and purity. The same can be said with the vodka, having been distilled four times and filtered thrice by pouring it over Herkimer diamonds.
Over time, it garnered many awards in different countries and expanded with other expressions, which are all regarded as one of the highest-quality vodkas in the market.
Country of Origin: Newfoundland, Canada | ABV: 40% | Offerings: Original, Aurora, Onyx, Pride, Jon Alexander
Related: Vodka Nutrition Facts
5. Best Sweet and Smoky: Wild Turkey Longbranch Bourbon - Matthew McConaughey
Matthew McConaughey and Eddie Russell with glasses of their whiskey - Image by The Whisky Exchange
One of our favorite celebrity whiskey brands is Wild Turkey Longbranch Bourbon, a brainchild of master distiller Eddie Russell and Academy Award-winning actor Matthew McConaughey, the brand’s creative director.
What sets Longbranch apart from other bourbons is the unique process of refining it with Texas Mesquite and Kentucky Oak charcoals, reflective of McConaughey’s and Russell’s home states. The caramel and toffee notes are perfectly balanced with sweet honey and a hint of orange.
Longbranch received positive feedback upon its launch and rightfully earned its place among the best celebrity alcohol brands. Indeed, it's not just a good bourbon with a famous name slapped on the label, but a genuine contender in its category.
Country of Origin: Kentucky, United States | ABV: 43% | Tasting Notes: Creamy, honey, butter, and zesty
Related: The Best Whiskey Brands Inspired By Celebrities
6. Best Artisinal: Dos Hombres Mezcal - Aaron Paul & Bryan Cranston
In July 2019, the stars of the TV show Breaking Bad announced the launch of their mezcal brand on social media, gaining 385,000 followers in the process. Then, Constellation Brands paid an unknown sum for a minority investment in Dos Hombres.
Gregorio Velasco, a third-generation mezcal maker from San Luis del Rio, Oaxaca, is the maestro mezcalero who creates the beverage using traditional methods. He meticulously hand-selects Espadin agave from Oaxaca and cooks them in a traditional pit oven.
Furthermore, they use a mule-powered tahona to crush the agave and mountain spring water for the distillation. This results in a clean-tasting drink with pleasant smokiness and fruitiness.
Country of Origin: Oaxaca, Mexico | ABV: 42% | Offerings: Espadin, Tobala
Related: What Is Mezcal?
7. Best Tropical: SelvaRey Rum - Bruno Mars
Bruno Mars with his SelvaRey Rum bottles - Image by SelvaRey
SelvaRey Rum is a premium spirit crafted with precision and expertise. Co-owned by the talented musician Bruno Mars, SelvaRey has become a favorite of rum enthusiasts worldwide.
This Panamanian rum is a blend of aged rums carefully selected for their unique flavors and characteristics. The blend consists of three and five-year-old rums that are charcoal filtered and aged in bourbon barrels.
This process gives SelvaRey its distinct taste profile, with a fresh-cut sugarcane flavor from the three-year-old rum and rich toffee notes from the five-year-old rum. SelvaRey is a versatile spirit that we recommend for creating classic cocktails like the Mojito, Mai Tai, and Piña Colada.
Country of Origin: Pesé, Panama | ABV: 40%, 30%, 35% | Offerings: White, Coconut, Chocolate, Owner’s Reserve
Related: What Can You Mix With Malibu Coconut Rum?
8. Best Small Batch: Teremana Tequila - Dwayne “The Rock” Johnson
Dwayne Johnson holding his tequila in a plantation - Image by Teremana
The Rock has excelled in various fields, including wrestling, music, movies, and tequila making. He and his business partners, Dany Garcia, Ken Austin, and Jenna Fagnan, have successfully launched their own tequila brand, Teremana tequila.
The name “Teremana” translates to “Spirit of the Earth,” relating to how the brand focuses on creating premium tequila while bringing people together and caring for the land. This is evidenced by their meticulous tequila production using sustainable methods.
The company was boosting its manufacturing capacity almost a year after its launch in 2020, as it aimed for a million-case sale. Then, more marketing spending followed, including debuting a branded tour bus called the Mana Mobile.
Country of Origin: Jalisco, Mexico | ABV: 40% | Offerings: Blanco, Reposado, Añejo
Related: What To Mix With Tequila?
9. Best Sustainable: Renais Gin - Emma Watson
Emma Watson and Alex Watson with their gin - Image by Renais Gin
Emma Watson, best known as Hermione from Harry Potter, recently launched Renais Gin with her brother, Alex Watson, to honor their English heritage and family’s wine-making roots. “Renais,” short for Renaissance, means “rebirth”, perfectly describing their way of making gin.
Grape skin is a by-product of the winemaking process, but the Watson family utilizes it as an additional flavoring to the gin. Combined with botanicals like juniper berries, linden flowers, Kimmeridgian stone, etc., the flavors are a harmonious combination of Chablis wine and gin.
They also pride themselves in employing sustainable practices. In fact, the grapes used are from one of their family’s vineyards in Chablis, France, which uses organic farming methods. After the liquor is made in Beaujolais, it is sent to England to be distilled.
Country of Origin: France and England | ABV: 40% | Tasting Notes: Mineral, citrus, floral, juniper, warm spices
Related: Famous Wine Regions In France
10. Best for Light Meals: Maison No. 9 - Post Malone
Post Malone sitting in a yard with his wine - Image by Maison 9 Wine
Congratulations are in order for singer-songwriter Post Malone for his huge success in Maison No. 9! He founded it with his pal, James Morrisey of the Global Brand Equities, and long-time manager, Dre London, who all collaborated with famous winemaker Alexis Cornu.
Malone expressed that he has always wanted his own wine, and Morrisey helped further his passion after visiting several wineries in France. During its pre-sale, they sold 50,000 bottles in just two days!
The rosé wine is a blend of Grenache, Syrah, Merlot, and Cinsault, which Morrisey describes as not too sweet, so you can sip on it all day. Its name is inspired by Malone’s favorite tarot card, Nine of Swords, and the bottle is styled with a slender body and castle-like glass cork.
Country of Origin: Provence, France | ABV:12.5% | Tasting Notes: Crisp, strawberry, pineapple, pear, melon
Related: The Best Rosé Champagnes
11. Best for Rum Cocktails: Bumbu Rum - Lil Wayne
Lil Wayne with bottles of his Bumbu Rum - Image from Bumbu Rum Co.
Skip Schwartz, co-founder of Swizzle Box, says, “Although Lil Wayne doesn't technically own Bumbu, he's a key player as an investor and dedicated ambassador. The bottle boasts the iconic X from a pirate map, but Bumbu is a far cry from some of the other pirate-themed rums on the market.”
“The rum is perfect for classic mixed tiki drinks, such as a Corn 'n' Oil or a Barbados Rum Punch, and can also be enjoyed straight up. The sleek packaging, solid marketing, and strong brand identity make Bumbu one of the best celebrity-owned rums.
Additionally, it has a competitive price point and is easily accessible, placing it at the top of the list for celebrity alcohol brands on the market,” he adds.
Country of Origin: Barbados | ABV: 15%, 35%, 40% | Offerings: Original, XO, Crème
Related: The Best Tiki Drink Garnishes
12. Best Flavor Selection: Cîroc Vodka - Sean “Diddy” Combs
Sean "Diddy" Combs holding a Ciroc bottle during an event - Image by Haute Living
Rapper Sean 'Diddy' Combs pioneered the spirits industry, forming a strategic partnership with Diageo in October 2007. Combs Enterprises became the brand ambassador for ultra-premium vodka Cîroc due to the partnership.
Cîroc uses French grapes and five distillations to achieve premium quality. By 2014, the brand was already selling over two million cases per year, a testament to its growing popularity.
The brand continues to thrive, and the company has launched a series of activities to maintain and enhance its brand image. These include the release of limited-edition flavors and a $1 million donation to Combs' nine-hour online dance-a-thon.
Country of Origin: South of France | ABV: 30%, 40% | Offerings: Original, Apple, Red Berry, French Vanilla, Mango, Pineapple, Peach, Coconut, Summer Watermelon, Summer Citrus, White Grape, Pomegranate, Honey Melon
Related: The Best Vodka Cocktails
13. Best Artistic: Heaven’s Door Whiskey - Bob Dylan
Bob Dylan in his Ironworks studio and three of his whiskeys - Image by Heaven's Door
Heaven's Door Whiskey stands out as a unique and artistic addition to the market. Bob Dylan, the legendary singer, songwriter, and activist, joined forces with Marc Bushala to launch this celebrity alcohol brand in 2018.
The award-winning collection includes bourbon, rye, and limited-edition whiskeys, all sourced from various locations throughout the United States. What makes Heaven's Door Whiskey extra special, additionally, is the bottle design.
The bottles are inspired by the wrought-iron gates of Dylan's metalworking studio, Black Buffalo Ironworks, creating a unique and beautiful work of art that complements the rich and complex flavors of the whiskey inside.
Country of Origin: Tennessee, USA | ABV: 46%, 50% | Offerings: Straight Bourbon, Straight Rye, Double Barrel, The Bootleg Series, Limited Series
Related: The Best High rue Bourbons
14. Best Clean Taste: King St. Vodka - Kate Hudson
Kate Hudson holding a cocktail with a bottle of King St. Vodka - Image by King St. Vodka
Actress Kate Hudson, the founder and driving force behind the brand, saw a gap in the market for a vodka that would appeal to women. As the first female-led craft vodka brand, King St. Vodka is a trailblazer in the spirits industry.
The inspiration for the brand came from Hudson's personal experiences. She has fond memories of hosting her friends at her previous home on King Street in New York City, hence the name.
These gatherings inspired her to create a vodka that tasted great and embodied the spirit of friendship and community. King St. Vodka is gluten-free, non-GMO, created with alkaline water, distilled seven times, and filtered for purity.
Country of Origin: California, United States | ABV: 43% | Tasting Notes: Crisp, smooth, sweet vanilla
Related: The Best Vodka Mixers
15. Best Agave Blend: Villa One Tequila - Nick Jonas
“Villa One Tequila is a premium tequila brand co-founded by Nick Jonas and fashion designer John Varvatos in 2019. All their tequilas are made from 100% Blue Weber agave cultivated in the Highlands and Lowlands of Jalisco, Mexico,” states Kelsey Waddell from Winning Homebrew.
“The Silver variant is unaged and has a crisp and clean taste, while the Reposado and Añejo are aged for six and 12-18 months, respectively, in American oak barrels for a smooth and complex taste, ” she notes.
Villa One also uses Blue Weber agave plants that are ethically farmed and sustainably sourced.
Country of Origin: Jalisco, Mexico | ABV: 40% | Offerings: Blanco, Reposado, Añejo
Related: The Best Tequila Brands
16. Best Rich Flavors: D'Usse Cognac - Jay-Z
Jay Z with a bottle of D'Usse Cognac - Image by Hello!
D'Ussé Cognac is a luxurious spirit co-owned by Jay-Z that has been making waves in the Cognac industry since its launch in 2012. It competes with established brands thanks to its meticulous aging process, which follows requirements set by French law.
This process results in a refined and silky smooth taste with a deep copper hue and rich aromas of caramel and dried fig. The spirit's complexity in taste can be attributed to the blending of eaux-de-vie from the Cognac region in France, giving it a unique terroir.
What we love about the D'Ussé Cognac is its unique finish. On the palate, it offers a warm and spicy sensation, with hints of cinnamon and cayenne pepper and a subtle sweetness.
Country of Origin: Cognac, France | ABV: 40% | Offerings: VSOP, XO
Related: The Best Cognacs
17. Best Fruity: INDOGGO Gin - Snoop Dogg
Snoop Dogg holding a bottle of INDOGGO gin - Image by INDOGGO
With his hit song "Gin and Juice," the legendary rapper Snoop Dogg made it clear that gin was his drink of choice. He also served as a brand ambassador for Tanqueray 10 and set the record for the world's largest gin cocktail using Hendrick's Gin.
After years of experimenting with different botanicals, Snoop and celebrity brand expert Keenan Townes finally perfected the recipe for Indoggo Gin, which boasts seven botanicals, including Angelica root and seed.
This gin has a unique flavor profile with a subtle strawberry note, yet it's not overly sweet. And let's not forget about the stylish purple bottle, which is sure to catch anyone's eye.
Country of Origin: Minnesota, United States | ABV: 40% | Tasting Notes: Fresh berries, citrus, melon, jam
Related: History Of Gin
18. Best Blended Wines: Invivo X, SJP Wines - Sarah Jessica Parker
Sarah Jessica Parker with her wines - Image by SJP
Sarah Jessica Parker, who played Carrie Bradshaw in "Sex and the City," has taken on a new role as a winemaker. Parker has partnered with the innovative winery Invivo X, co-owned by Rob Cameron and Tim Lightbourne, to create her very own line of white wine and rosé wine.
Parker works closely with her collaborators, from the tasting to bottle design. The Sauvignon Blanc wine is made with premium Marlborough grapes grown in New Zealand, while the rosé wine is derived from Grenache, Cinsault, and Syrah grapes from the South of France.
Since the launch, their wines have garnered critical acclaim for their exquisite blends. They have been included in World’s Top Wines list by Wine Spectator, received 90+ points for each bottle, and many more accolades.
Country of Origin: Marlborough, New Zealand, and South of France | ABV: 12%, 13% | Offerings: Sauvignon Blanc, Rosé
Related: The Best Dry White Wines
19. Best Caribbean: Ten To One Rum - Ciara
Marc Farrell and Ciara holding bottles of Ten To One rum - Image by the PRNet
Ten to One Rum, a premium rum brand founded by Marc-Kwesi Farrell, is on a mission to change the reputation of rum as a luxury spirit. Farrell, a proud Trinidadian businessman, believes that rum deserves to be placed among the top-tier spirits like whiskey.
Adding to its growing popularity, R&B superstar Ciara joined the brand as a co-owner in 2021. We believe Ten to One Rum is becoming a household name among spirit enthusiasts who appreciate quality, diversity, and great taste.
The brand's signature Caribbean white rum is a blend of Jamaican pot still rum and column-distilled rum from the Dominican Republic. On the other hand, their dark rum combines Barbados, Dominican, Jamaican, and Trinidadian rums.
Country of Origin: Multiple Caribbean countries | ABV: 40%, 43%, 45%, | Offerings: White, Dark, Single Cask Reserve, Black History Month Edition
Related: The Best Rum Cocktails For Fall
20. Most Diverse: Codigo 1530 Tequila and Mezcal - George Strait
From the sun-kissed region of Jalisco, Mexico, comes Código 1530, co-founded by Ron Snyder, Federico Vaughan, and country music star George Strait. It is renowned for its five distinct expressions from a recipe of tequila artisans passed down through generations.
Among their extensive lineup, their Reposado is the pinnacle, crafted using traditional methods and modern techniques. The roasted agave is expertly fermented using locally-sourced yeast procured from a nearby bakery, giving it a distinctive, complex flavor profile.
After a meticulous double-distillation process, the liquid is matured for six months in French oak barrels that have previously housed the finest Cabernet Sauvignon grapes from Napa Valley.
Country of Origin: Jalisco, Mexico | ABV: 40% - 45% | Offerings: Blanco, Reposado, Añejo, Extra Añejo, Artesanal Mezcal, Ancestral Mezcal, Special Editions
Related: Tequila Vs. Mezcal
21. Best Light: VDKA 6100 Vodka - Robert De Niro
Robert De Niro and a bottle of VDKA 6100 - Image by Britannica
Robert De Niro is a well-known vodka connoisseur, so it's no surprise that the Oscar winner and director launched his brand with Artisan Spirits Merchants, an Australian spirits company. The vodka is known for being distilled using whey and spring water in Reporoa, New Zealand.
This results in a vodka with balanced flavors and a clean, light taste with fruity and floral notes. It is also free from gluten, sugar, lactose, and chemical additives.
The liquor makes an excellent base for martini fans who want to make their own "De Niro Martini," which the actor used as a starting point for his vodka creation: four ounces of vodka, one ounce of dry vermouth, and a lemon twist.
Country of Origin: North Island, New Zealand | ABV: 40% | Tasting Notes: Spicy, citrus, silky, slightly sweet
Related: Vodka Nutrition Facts
22. Best Californian Wines: Wade Cellars Wines - Dwayne Wade
Former NBA player Dwyane Wade founded Wade Cellars in 2014 with renowned winemaker Jayson Pahlmeyer. Wade, an enthusiast of Napa Valley wines, is a brand owner who is deeply involved in the winemaking process and works closely with Pahlmeyer.
Their winery is located in Napa Valley, California, and produces wines using sustainable farming practices. The brand comprises his flagship wine - Wade Cabernet Sauvignon, and the Three By Wade collection, which comprises a Rosé, Chenin Blanc, and Cabernet Sauvignon.
Country of Origin: California, United States | ABV: 13%, 13.1%, 14.9% | Offerings: Rosé, Chenin Blanc, Cabernet Sauvignon
Related: The Best Cabernet Sauvignons
23. Best Delectable: Black Irish Cream Liqueur - Mariah Carey
Mariah Carey with a Black Irish liqueur bottle - Image by Black Irish
As an entrepreneur, Mariah Carey has shown that she is not limited to music as she has stepped into the world of alcohol with her line of Irish cream liqueur called Black Irish.
This exciting new venture is not just another celebrity-endorsed product but a homage to Carey's mixed heritage, with the name "Black Irish" honoring her Irish mother and Black Venezuelan father.
The collection features cream liqueurs with indulgent flavor profiles, perfect for creamy or chocolate cocktails. They also designed the bottles thoughtfully to showcase Carey's signature style, including a butterfly, her initials on the neck, and a gold autograph.
Country of Origin: Ireland | ABV: 17%, 20% | Offerings: Original, White Chocolate, Salted Caramel
Related: Is Baileys Gluten-Free?
24. Most Unique: Singani 63 - Steven Soderbergh
Steven Soderbergh with his Singani 63 Brandy - Image by Daily Blender
“Singani 63 by Steven Soderbergh is a unique spirit that is unlike anything else on the market. This Bolivian brandy is made using a single varietal of grape called Muscat of Alexandria, grown at high altitudes in the Andes Mountains,” says Cocktail Society founder Timo Torner.
He adds, “The grapes are harvested by hand and fermented using a traditional method that captures the essence of the fruit and creates a nuanced flavor profile. It is then distilled using a custom-designed copper still, enhancing its unique character and aroma.
Singani 63 is a testament to the creativity and passion of Steven Soderbergh, and it is sure to delight anyone looking for a unique and memorable drinking experience.”
Country of Origin: Bolivia | ABV: 40% | Tasting Notes: Citrus, floral, and spicy, clean
Related: The Best Moscato Wines
Final Verdict
If you’re looking for new alcohol, check out brands owned by your favorite celebrities! For this post, our top pick is Casamigos because, aside from its brand’s success in sales and branding, they offer an awesome variety with delightful flavor profiles that are great on their own or in cocktails.
Celebrity spirits continue to grow. Maybe someday, your favorite star who’s not on the list yet will come out with their own brand of alcohol, and you can be one of the first to try it!
Who do you want to release a liquor line? Let us know in the comments!
Top Celebrity Alcohol Brands Buying Guide
Celebrity alcohol brands may be overwhelming to choose from. So, let these factors to guide you in narrowing your choices.
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Ingredients/ Production
Good alcohol starts with good ingredients. Some celebrity brands use premium ingredients or unique flavors to differentiate themselves from other brands. They may also use traditional methods and sustainable practices or have a unique approach that impacts the final product.
Also, pay attention to the aging and bottling process, as this can affect the quality and shelf life of the product. Some brands utilize special casks to incorporate deeper flavors into the drink. The bottle design may also reflect the brand’s story and adds to the product's appeal.
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Story/ Involvement/ Reputation
Celebrity-led brands usually have a compelling story or a unique perspective that makes them authentic and unique. Sometimes, their story can be their main selling point.
If you care about how the star ties into the brand, look into the depth of their involvement in making the drink and growing the brand.
Moreover, Skip Schwartz adds, “While a celebrity's reputation, image, and lifestyle contribute to the brand perception, I don't necessarily have to like the celebrity to enjoy their products. However, having a positive view of the celebrity may increase the likelihood of purchasing their products.”
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Flavor Profile
Different types of alcohol have unique flavor profiles, and the taste, smell, and mouthfeel can greatly impact the overall drinking experience.
It's important to consider the specific type of alcohol when evaluating a brand. For example, a tequila brand should have distinct flavors of agave or citrus, while a whiskey brand may have notes of vanilla or smoke.
It is then up to the brand on how they complement the standard flavors of specific alcohol and put their spin on them. Also, consider how easy the drink is to consume and how enjoyable it is to sip.
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Versatility/Diversity
The extent of the flavor profile also affects the versatility of the alcohol. Some brands may have unique flavors or characteristics that make them ideal for certain cocktails or mixed drinks.
Other brands also offer multiple flavors, styles, and alcohol percentages, providing customers with more options for various occasions.
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Price
“Celebrity-endorsed products are often priced at a premium. Consider whether the price of the product is justified by its quality and reputation,” says Timo Torner.
Additionally, consider the accessibility of the product and whether it is available in your local area or through online retailers.
Top Celebrity Alcohol Brands FAQ
1. Why do many celebrities have alcohol brands?
On a professional and financial level, many celebrities have alcohol brands because it's a profitable business venture that allows them to leverage their fame and expand their investments.
By partnering with a distillery or creating their own, they can lend their name and image to a product and earn a share of the profits.
Additionally, some celebrities may have a personal interest in the alcohol industry or a deep passion for a particular type of drink. This leads them to create their own spirits brand wherein they can apply their preferences and ideas.
2. What is the most successful celebrity liquor?
So far, the most successful celebrity liquor brand in terms of sales is Casamigos. Since its launch in 2013, Casamigos has become one of the fastest-growing tequila brands in the world.
It started with hundreds of thousands of cases sold per year, then increased to 1-2 million cases annually. Because of this, it’s no wonder why Diageo purchased it for $1 billion in 2017. Over the years, it has also won many awards and titles.
3. Are celebrity alcohol brands worth it?
Whether celebrity alcohol brands are worth it is subjective and depends on individual preferences. Some people may be drawn to a particular brand because of the celebrity associated with it, while others may not be influenced by celebrity endorsements.
Ultimately, the quality of the product should be the most important factor in determining its worth.
Why Trust Advanced Mixology?
We believe that our readers should have access to unbiased, well-informed reviews when deciding which products to buy, and we work hard to provide that type of content. Our editorial team is experienced and passionate about mixology and bar equipment. In addition, we often consult with industry professionals when gathering information, which gives us an insider's perspective on the products we're reviewing.
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